Field Data Collection

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Field Data Collection:
Experience Budgetary Stewardship, Quality Control and Expert Project Management




The principals at FieldGoals.US have been involved in proprietary, groundbreaking research studies that have changed the way manufacturers and service providers use research and what key insights they have taken away with them. We call it “Research with Impact.” What our beloved leaders learned and what FieldGoals.US is bringing back to YOU is this: The reliability and validity of any research project lies in proper field data collection.


Intercept/Exit Interviewing
Intercept interviewing is the only remaining quota-driven, data collection methodology that can truly brag the ability to reach a sample that is both highly targeted and incredibly random at the same time. Our interviewers are required to have more than 5 years of experience in field research and are formally briefed for every project.

Direct Store Delivery (DSD)
Our experienced professionals provide store delivery and meticulous daily, weekly or monthly audits of new products in soft launch or products already on the shelves in the Harrisburg, Philadelphia and surrounding markets. With a diverse population base, rapid industrial and technological growth and our “second tier” status, Philadelphia, Harrisburg and other neighboring cities provide an excellent market for evaluating new designs and concepts, as well as growing market needs. Central Pennsylvania has been successfully used as a test market for products and services including fast food, health care, tools, financial services and farm equipment!

Employee Performance Evaluations/Mystery Shops
The delivery of excellent customer service is a vital factor in every company. The most effective way to measure customer sales and service delivery is through trained mystery shoppers. We not only provide the elite personnel to conduct employee and sales evaluations – we will create a comprehensive program for you, from questionnaire design, to execution, to evaluation and staff training – we can help you gain the edge on your competition and maintain a satisfied, happy staff.

Audit/Inventory Studies
With a regional footprint auditing a vast range of sales channels, our field auditors are equipped to help you better understand your customers, competitors and consumers. We’ll offer accurate answers to questions like: What are the opportunities for your products/services in our market? What is the % distribution of similar products/services per channel? How do your target customers feel about your latest innovation? What are your competitors’ reactions to your promotional activities?