As a full-service litigation research firm, FieldGoals.US services provide lawyers with the control and confidence crucial to success in negotiating settlements and strength in courtroom presentations.
Our expert investigative research allows FieldGoals.US to choose the correct demographic group of potential jurors in your county or district of choice, to help obtain information about your case via:
“FieldGoals.US has been invaluable to me in several difficult cases. Their ability to recruit a true cross-section and develop legitimate discussion has helped us refine our trial themes and avoid landmines in multi-million dollar negotiations.”
Issues-oriented, informal, less time-consuming and quickly vetting out the strengths and weaknesses of a case, Concept Focus Group members can ask questions and talk about what issues they have with the case. Concept groups last about two hours; the facilitator presents information in a fact neutral, chronological, and non-persuasive way. The notion of a concept focus group is to present the jurors with an idea and then take their reactions and perceptions to determine how they process the information and to which questions they need the answers.
Because jury selection is actually a rejection process, effective voir dire succeeds in identifying unfavorable jurors and minimizing the identification of favorable jurors. Voir Dire can also utilize trial themes to begin sensitizing jurors to your position. FieldGoals.US works closely with counsel to develop voir dire that is probative and programmatic in a way that coexists with court policy and is comfortable for the presenter.
By partnering with FieldGoals.US during voir dire and jury selection, you gain the benefit of our experience in hundreds of trials involving a full spectrum of cases — cases that are often strikingly similar to your own. Many of our trial teams prefer that we also attend jury selection to observe, consult and offer recommendations on the best use of premptory strikes.
A mock trial consists of two to four panels of mock jurors observing a day-long presentation of case evidence, testimony and arguments from both sides of a case (openings, witnesses, closings, etc). Jurors provide testimony and arguments from both sides of a case (openings, witnesses, closings, etc). Jurors provide feedback through questionnaires and group deliberations, which are recorded via closed-circuit television and/or viewed live through one-way glass.
Mock Trials reveal core reactions a case generates in jurors. These reactions are often not anticipated from traditional legal analysis. Mock Trial data and deliberations provides essential insight into likely jury reaction. This insight is used to improve risk assessment, witness performance and to sharpen jury selection and trial strategy.

Pennsylvania Bar Institute Educator Lori Aulenbach-Mader, alongside internet law marketing expert and husband, Timothy, specialize in:
- Case Review
- Recruitment
- Facilitation
- Moderation
- Insights and Recommendations
The principals and staff of FieldGoals.US possess quantitative and qualitative design expertise, data collection and analytical skills that were not a result of a 3-day workshop! They are the result of hands-on experience, working with other research companies,and moderators, and conducting multitudes of focus groups.
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And we don’t use junior staff members, just out of graduate school, to learn how to do their jobs on your time! For more than 25 years, the principals of FieldGoals.US have assisted businesses, big and small, in pursuit of direction and growth.


