Villains in children’s movies

Can we just get rid of villains in children’s movies? by Emilie A. O’Neal, M.Ed., Education Research Specialist My 4 year old sister is obsessed with animated characters. Right now, most predictably, they are Elsa and Anna from Frozen and Ariel from The Little...

Testing Your Brand Before it Tests You

When I began my career in 1982 at the Wholesale Credit department at Exxon Company, USA in Houston, TX it was before the time of catchy cultures and clever mission statements written by twenty something literary geniuses sucking on Blow Pops. Our brand tagline was...

GREETING 55

Every morning for the past 6 months, prior to going into work, I visit our post office box to check for business mail and then pop right across the street to the McDonald’s drive-through to order my medium McCafe coffee with two creams and two sugars. This exercise is...

Do Your Homework (revisited) – a Case Study

  “The science of psychology in traditional marketing research provides a great complement to what can be measured.” – Eric Bradlow, Professor of Marketing, Statistics and Education, Vice-Dean and Director of Wharton Doctoral Programs, and Co-Director of the...