You live where?

I have been told I live in a bad neighborhood—mostly by those who have only visited my part of town once or twice. I can’t help but feel slightly offended every time someone tells me I need to move for my own safety. But I also can’t help but wonder why-without any...

What are you, Brand Power??

  I admit I may watch more TV than the average human—and in doing so I have probably internalized my fair share of commercials. Everyone knows this should be the time to go to the bathroom, refresh your drink, check Facebook (again) – or just sit watching, eyes...

Scratch and Sniff this…

  Today I am obsessed with sensory research.  It is a service provided by my company –  FieldGoals.US  – and which we take special interest in AND  I PERSONALLY think is fascinating—mostly because it has to do with eating.  Too often this facet of research...

Market Research with ROI? Welcome to Business Development:101!

The February, 2013 Quirks Marketing Research Review boasts a much-needed article written by Brett Hagins, Senior Partner at Research Innovations and ROI and Melanie Courtright, Vice President of Research Services at Research Now,  which reveals the results of a survey...

PA legislators: TAKE YOUR PLATFORM TO A HIGHER LEVEL

PA legislators: TAKE YOUR PLATFORM TO A HIGHER LEVEL   Ever wonder how Barrack Obama came so far to win the highest political office in the country? It was through grassroots efforts based on POLLING – the simplest, most tried and true research technique targeted to...

Have You Looked at YOUR Brand Responsibility?

I was flipping through one of my favorite magazines yesterday (shout out to REAL SIMPLE magazine – keep up the great work!) when I came upon an advertisement entitled “Family is Everything” written by 5th generation SC Johnson CEO Fisk Johnson. Fisk Johnson, 5th...

Are you the boss from hell?

Not a good way to start out a productive day… http://smallbusiness.aol.com/2010/07/18/are-you-the-boss-from-hell/?icid=main|htmlws-sb-w|dl2|link3|http%3A%2F%2Fsmallbusiness.aol.com%2F2010%2F07%2F18%2Fare-you-the-boss-from-hell%2F For anyone who has suffered at...